10 Effective SEO Techniques for More Clicks and Visitors

In competitive industries, you need more than just the basics to achieve SEO success. You need to take your strategy to the next level to ensure that your organic search strategy drives business growth. It also increases traffic and secures more conversions. 

Here are 10 tactics to take your website to the next level. The advanced techniques are here go beyond the basics of SEO:

1. Update existing content

It’s easy to fall back on creating new content as the foundation of your content strategy. The fact is, most websites have the opportunity to improve and update existing content first.  It's rare that a piece of content is published and then immediately ranks at the top of the results. If it were, it would be easy. However, if you improve existing content, you can benefit from quick gains (both in terms of rankings and traffic).

2. Updated trends and facts

Content can quickly become outdated, even without you realizing it. When content becomes outdated, it becomes less relevant to searches. 

You may often have content that was previously performing well and then begins to lose visibility over time. At that point, updating it to make it relevant again with new trends and data can help you regain lost ground.

3. Create topic clusters

If your site isn't structured into topic clusters, this is something you might want to consider working on. Topic clusters are effective SEO Techniques because they create grouped pieces of content. This shows relevance and expertise on a certain topic. 

4. Run a Content Audit and remove what doesn't work

Every page on your website needs to serve a purpose. To ensure that your content is useful, you should be actively looking to get rid of (or improve) content that doesn't work.

5. Find and solve cannibalization problems

Many people misunderstand what keyword cannibalization is, mistakenly referring to it as when two or more pages are optimized for the same keyword. But that's not exactly true. You can have more than one page optimized for the same keyword, as long as they have different target intents.

6. Advanced internal linking

Internal linking happens to be one of the most underrated SEO Techniques. SEOs seek out new backlinks sometimes. They do this before making sure the ones already have. It has to be working as they should.

7. Optimizing for featured snippets

Earlier this year, Google announced that it was removing duplicate listings from search results for websites that rank on the first page and also have a Featured Snippet. In principle, before this update you could have a position zero (featured snippet) and the first positions. This is no longer the case and a site that achieves a featured snippet will only have this result on the first page.

8. Stealing links that point to your competitors' 404s

While we're talking about links pointing to 404 pages, SEOs will see this as an opportunity to clean up their own messes, and make the links they've earned work harder. However, they also see it as a link building tactic that can help steal links that competitors have stopped pointing to a dead page.

9. Use an FAQ schema for your SERPs

If you already have prominent positions, you should be careful. Look at ways to increase the visibility your listings have in the SERPs to push competitors down the page. 

10. Analyze your Logfiles

Many SEOs never take the time to analyze their logfiles. This is an advanced SEO tactic that you need to have on your radar. And knowing this information can put you in a position to implement solutions and improvements to help Google crawl your site more effectively. 

Last words

In competitive industries, you need to go beyond basic SEO. Contact with Creation Infoways, a SEO Company for he further assistance. By understanding advanced tactics, you can implement more robust strategies and stand out from the competition.

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